drupa 2012: Heart and engine of the printing and media industry The all-rounder of printing – more than just newspapers, magazines and brochures 3 -16 MAY 2012 - DUSSELDORF Life without printing and media is simply unthinkable – books, newspapers, packaging, instructions for use, posters, prospectuses, business cards and tickets are an integral part of everyday life. Even the rise of digital media has not displaced print media, but rather enriched it: The various methods of communication are stimulating each other, opening up new and intelligent opportunities which form our everyday life. Therefore, the international printing and media industry is looking to the drupa 2012 event with a great deal of excitement, the most important and largest trade fair of its sector in the world. Furthermore, whilst in the Western industrial countries the printing and media industry is experiencing a profound structural change, the markets in the emerging countries of Asia and Latin America are dynamically developing. "The drupa event in Düsseldorf is an important provider of ideas and the platform for exchanging solutions and successful business models especially in view of this background", Bernhard Schreier, President of the drupa 2012 event, says, emphasising the outstanding importance of drupa 2012. drupa has been unearthing, explaining and promoting the mega trends of the industry for more than 60 years, has been setting impulses for the development in the next few years and has presented the complete global market offer – this also at the forthcoming 15th event. Whether they are global players or striving newcomers and software/IT companies, service providers from the emerging countries or the industrial nations – they will all be represented at drupa from 03 to 16 May 2012. "The entire trade fair ground with its 19 halls will transform into the biggest printing house in the world during this period. In doing so, approximately 1,850 exhibitors from more than 50 countries will demonstrate the diversity and innovation strength of their industry – regardless of whether this has to do with newspapers etc., packaging printing, commercial or functional printing", says Werner Matthias Dornscheidt, President and CEO of Messe Düsseldorf. |
